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Channel Advisor

Prepare, recruit, onboard, manage and grow

As companies look to scale up their businesses, leaders are looking for various ways to grow quickly.  Business leaders are not always sure what they need to do to scale, how to scale and more importantly when to scale. Having helped scale businesses ranging from seed stage startups to Fortune 500 enterprises, 

We have created frameworks and playbooks to prepare, recruit, onboard, manage and grow companies significantly using the right combination of channel partners. The channels could vary based on the growth stage of the company, the product, industry. Partner types typically include referral partners, resellers, system integrators (SIs), service providers (SPs), independent software vendors (ISVs) or a combination of these channels.  Using these frameworks and playbooks, companies have experienced substantial revenue growth over 12 to 24 month period resulting in multiple million dollars of growth delivered to the top-line and bottom-line.

Framework

  • Why do I need a channel strategy for my business?
  • Is my product-market fit tight enough to add an indirect channel? How do I know that?
  • Have others in my industry/space tried this and does it work? What were the outcomes?
  • What should I expect channel partners to add in revenues and profitability to my business in 1 year? 3 years? 5 years?
  • What should I look for when recruiting the best channel partners for my business?
  • What are the best practices around onboarding channel partners?
  • How many partners should I consider onboarding in 3 months? 6 months? 12 months?
  • What are the Metrics or Key Performance Indicators (KPIs) I should use to measure my channel’s performance?
  • What is the typical growth rate for businesses of my type and size?
  • What do I do if some of the channels do not grow as expected?

Channel Advisor

Prepare, recruit, onboard, manage and grow

As companies look to scale up their businesses, leaders are looking for various ways to grow quickly.  Business leaders are not always sure what they need to do to scale, how to scale and more importantly when to scale. Having helped scale businesses ranging from seed stage startups to Fortune 500 enterprises, 

We have created frameworks and playbooks to prepare, recruit, onboard, manage and grow companies significantly using the right combination of channel partners. The channels could vary based on the growth stage of the company, the product, industry. Partner types typically include referral partners, resellers, system integrators (SIs), service providers (SPs), independent software vendors (ISVs) or a combination of these channels.

Using these frameworks and playbooks, companies have experienced substantial revenue growth over 12 to 24 month period resulting in multiple million dollars of growth delivered to the top-line and bottom-line.

Framework

  • Why do I need a channel strategy for my business?
  • Is my product-market fit tight enough to add an indirect channel? How do I know that?
  • Have others in my industry/space tried this and does it work? What were the outcomes?
  • What should I expect channel partners to add in revenues and profitability to my business in 1 year? 3 years? 5 years?
  • What should I look for when recruiting the best channel partners for my business?
  • What are the best practices around onboarding channel partners?
  • How many partners should I consider onboarding in 3 months? 6 months? 12 months?
  • What are the Metrics or Key Performance Indicators (KPIs) I should use to measure my channel’s performance?
  • What is the typical growth rate for businesses of my type and size?
  • What do I do if some of the channels do not grow as expected?

Channel Advisor

Prepare, recruit, onboard, manage and grow

As companies look to scale up their businesses, leaders are looking for various ways to grow quickly.  Business leaders are not always sure what they need to do to scale, how to scale and more importantly when to scale. Having helped scale businesses ranging from seed stage startups to Fortune 500 enterprises, 

We have created frameworks and playbooks to prepare, recruit, onboard, manage and grow companies significantly using the right combination of channel partners. The channels could vary based on the growth stage of the company, the product, industry. Partner types typically include referral partners, resellers, system integrators (SIs), service providers (SPs), independent software vendors (ISVs) or a combination of these channels.  Using these frameworks and playbooks, companies have experienced substantial revenue growth over 12 to 24 month period resulting in multiple million dollars of growth delivered to the top-line and bottom-line.

Framework

  • Why do I need a channel strategy for my business?
  • Is my product-market fit tight enough to add an indirect channel? How do I know that?
  • Have others in my industry/space tried this and does it work? What were the outcomes?
  • What should I expect channel partners to add in revenues and profitability to my business in 1 year? 3 years? 5 years?
  • What should I look for when recruiting the best channel partners for my business?
  • What are the best practices around onboarding channel partners?
  • How many partners should I consider onboarding in 3 months? 6 months? 12 months?
  • What are the Metrics or Key Performance Indicators (KPIs) I should use to measure my channel’s performance?
  • What is the typical growth rate for businesses of my type and size?
  • What do I do if some of the channels do not grow as expected?
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San Jose, CA

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