They say “Do not judge a book by its cover“. However, the reality is that most of us do just that. Very often they say a prospective reader makes a split second decision whether or not to pick up the book based on… you guessed it, the cover!
One of the most exciting parts of the publishing journey is to design and see the book book cover come to life. The book cover design includes visual elements including a book title and subtitle, illustrations or images and text with an attractive color scheme with spine formatting, back cover design, advance praise quotes and more.
With my book you may remember that the original (working) title during the book campaign was “Run and Grow Rich”. After some feedback and much consternation, I decided to change the book title to “Runaway Growth”. I am so glad that I received very strong feedback on the appeal of this new title in line with my story. Thank you to every one of you that participated in that book title change with me.
And as one of ardent supporters of my book journey, you now get exclusive access to see the evolution of the book cover and where we have finally arrived.
Run and Grow Rich – Original Cover
Runaway Growth – Initial Cover
Runaway Growth – Final Cover
Thanks in particular to my book cover designers Milan Kristevski and Gjorgji Pejkovski, my Marketing and Revision Editor Mozelle Jordan and her wrangler Kristy for their patience, inputs and support as we went through innumerable iterations of this book cover. To my friend and mentor Rajesh Setty and my marketing co-conspirator and a truly brilliant mind at Mindshare Digital, Joshua Rozario – THANK YOU for helping brainstorm with me and help me pick the final book title and also get me to this point with a book cover that I can be truly proud of!
The wheels are turning on the book print and we are getting close to LAUNCH! A final update before the book launch is up next.
Grateful to YOU from the bottom of my heart for being along with me in this journey. We are almost there!
To Your Success!