Scaling up

Three Critical Areas of Alignment for Vendors and Their Channel Partners

Channel partners come in various flavors, sizes and motivations: Value Added Reseller (VAR) – Resell a product under its manufacturer’s brand or as a white-labeled solution potentially as part of a broader solution. Value Added Distributor (VAD)-  Entity that stores and distributes hardware and/or software on behalf of vendors. They may provide a marketplace and …

Three Critical Areas of Alignment for Vendors and Their Channel Partners Read More »

Scroll to Top